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What Is Most Important – Copy Or PicWhen, some little time ago now, I first descended upon the advertising scene, we were a good deal more concerned than most people seem to be today about the nature of the business we found ourselves in. We were always holding debates – in the saloon bar of the Coach & Horses in New Bond Street, to be tiresomely precise – about the meaning of advertising, the significance of advertising, and the past, present and future of advertising. And an unconscionably serious lot we no doubt were. Not to mention drunk.
How to Convert Telephone Calls into Powerful PresentationsYou can multiply your ability to persuade by 400%, whether your audience is 1 or 100.Web-based presentations add a visual element to teleconferences. Instead of just talking to prospects, you can simultaneously show them and tell them. According to a Wharton Business School study, this dual mode communication makes your message up to four times more effective than using just your voice.
Testing HeadlinesA correspondent to AdBriefing, my monthly newsletter, has posed a very sticky question. How, she asks, can you tell whether a headline you have written is a good one…or not What she means by this, I imagine, is whether the headline will actually help to make sales, rather than just act as a passing amusement to its readers.
Ten Reasons Why Online Surveys are the Future Of MarketingCustomers are tough cookies. Theyre extremely media aware and increasingly cynical – its a clever marketeer who can get under their skin. Online surveys reinvent the traditional format and offer a unique way of interaction – all the benefits of the internet without the programming.
10 High Powered Ways To Magnify Your Profits1. Give your prospects a f~ree trial of your software product, service, or let them read the first chapter or two of your informational product.
Wheres Your Focus, Money or CustomerIs your website Really useful
Three Reasons To Host Your Own TeleconferenceTop companies have been doing it for years.
Sell with KISS, as in "Keep it Simple, Stupid"From “Smart Marketing – What big companies practice and you should learn about marketing branding and business development” by Stan Rosenzweig.
How popular are you,... online that isWith the web today you "sorta haveta" have a rank in the major search engines if you want to be seen. I mean with 250,000,000, yes 250 million searches a day on Google™ alone, how are your visitors and potential customers going to find you
Success on the Web: Detailed Case Study with ROI FiguresTop of the Hill
DoubleClicks Q3 2004 Report Shows Bulk Email Marketing Eficiency IncreaseInternet marketing company DoubleClick published its final report over the bulk email marketing evolution this year. The figures show year-over-year increase in delivery rates cleaner emailing lists, and a decrease in open rates and click-through rates. The variations are light, proving a steady and maturing environment.
Keeping Your Sub-Affiliates From QuittingOne of the biggest if not the leading problem for internet marketers is keeping your affiliates from quitting. The time and effort that has been put forth to get your affiliates can seem like a waste of time if soon after joining your program they either opt-out or become inactive. Unless you are determined to succeed you may find yourself doing the same. Before we can hope to keep our affiliates active and motivated we must determine why they give up.
The Psychology of Urgency: Make Them Want It Now!“I’ll think it over and get back to you.”“Sure, we’ll do that someday.”“I need to check with my colleagues.”“Give me a call next month, then we can set a date.”
Advertising doesnt cost...it pays!Well this has been a busy day.I am truly fatigued.So I may cut my writings today short, but not cheap. We set a sales record today and entered more new printing orders than any other day since our inception in 1989. Today was a banner day…great.
How To Find Deep Discount Pro Online Marketing ToolsYou cant row a boat without an oar or build a house without a hammer. And, you cant build an online business without essential Internet marketing tools. Sadly, thousands try unsuccessfully everyday.
Generate More Sales in ANY Affiliate Program – Part OneIt is my opinion that the best AFFILIATE PROGRAM ever…is still the AFFILIATE PROGRAM YOU own.
Why Marketing Fails: Situational Marketing 101There is a nuclear-strength “secret” weapon that 90% of self-employed professionals are missing out on as they try to build their businesses. It’s amazingly simple, amazingly powerful – and – amazingly overlooked!
Google AdWords: Like Playing The LotteryA "dollar and a dream," is all you need said the television commercial. The lure of the Lottery is a seductive one: plunk down a dollar and you might become a millionaire for life. The promise of "pennies from heaven" makes the Lottery a daily habit for millions. People flock to convenience stores every morning to buy a newspaper, a cup of coffee, and a lottery ticket.
20 Ideas for creating traffic rich, search engine friendly pagesSometimes questions will arise around the subject of gateway information pages or doorway pages. People have heard that "doorway pages" are BAD and some have stated that search engines "hate doorway pages".
Irresistible Click-Me Tools for MarketingNever mind the irritating, but effective, pop-up window. There is another type of interruption advertising that is much more subtle, much less annoying, and just as effective.
