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2005 Super Bowl Ads... Winners & LosersWell, Super Bowl XXXIX is history. Too bad for the folks who consider themselves the always-pullin-for-the-underdog type. The Bandwagon team won.
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Satisfied Employees, A Powerful Marketing StrategyEven in today’s still uncertain economic times, there are companies who are doing extraordinarily well. Why is it that some companies are thriving while others are barely making it You can always blame the economy, but is that the only reason The answer could be as simple as how respected and appreciated your staff feels.
Targeted Traffic is More Important than Ever!In the early days of web development, business owners had learned the very expensive lesson that a Web site with no visitors is of little value. Once the business owner learned that methods could be utilized to increase their visibility through search engine optimization, it then became apparent that the traffic that really benefited them, was "targeted traffic." It only made sense that if you were selling a solution, the person who will buy the solution are the ones experiencing a problem or challenge. It also became obvious that the best products and services to sell online were niche or specialized markets. Large volumes of "general visitors" general volume traffic may have looked nice on a statistics report but only the truly "targeted visitors" target traffic were usually the visitors making purchases or doing business at the Web site.
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Are You a Cultivator or a HarvesterAs a result of providing marketing consulting, training andcoaching to a variety of individuals and industries over the years, I have come to recognize that people generallyapproach the business building process in one of two ways.Everyone tends to be what I identify as either Cultivatorsor Harvesters. The problem is the business building processrequires both cultivation and harvesting. Read on to determine which you are and how to assure that you are bothcultivating and harvesting new business.
Who Is Your Real CompetitionIf you design kitchens, is another kitchen designer your competition Most likely not. And the sooner you can position and modify your marketing strategy against your real competition, the sooner you will start to see more business come through the door. So Who Really Is Your Competition
How Important it is to Have a Professional Logo Design for Your BusinessThere are a lot of things that contribute towards the success of a business. Having a good quality product doesnt necessarily assure the success of a business. To build a long term impression on your customers, it is vital that you have a proper marketing strategy and something unique about your company. Here comes in the importance for having a custom logo design.
SEO Copywriting Makeover: Good Rankings but No Sales Part 2 of 2In Part 1 of this article series, we looked at a local home security site that had fairly good rankings but whose conversion rate was lacking.You can see the original copy here: http://www.copywritingcourse.com/topsecurity-original.pdf.Here in the conclusion, youll see how several changes helped maintain this companys good rankings while improving their sites lead generation abilities.
How to Sell More Stuff to More People, More OftenSo the goal is to sell more stuff to more people, more often All you have to do is have all the tools the professionals use and put them at your fingertips.
PR Trump StyleIf anyone knows how to toot his own horn its Donald Trump. How does he get away with it How can you follow in the footsteps of his success
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Exploring Beyond Keywords Into Behavioral ResearchIf you have ever studied search engine optimization, then youll know that most educators place tremendous importance on performing good keyword research. After all, its true that we need to optimize our pages for the best phrases, or we will never realize our true traffic potential. Its all about trying to attract the ideal audience of searchers to our Web site, right Is that not what most of people do They build a Web site offering their business services, then they say to themselves "How do I get traffic to my site" For many Web site owners, their source of traffic is an after-thought.
Making a Hit with Your Marketing CampaignConsidered a vital link in a shows promotional plan, direct marketing is vital only if its done right. Its certainly not as simple as typing a letter, adding an address and stamp, and popping it in the mail. Direct marketing specialist Debbie Bermont, president of San Diego-based Source Communications, offers her golden rules for creating that vital, highly successful direct marketing campaign.
Powerful Networking: Focus on Building Connections, Not Closing SalesYou can find numerous references in the business literature about the importance of a companys mission. These sources emphasize that the mission is not to make a profit; that a profit is the outcome of and reward for fulfilling the mission. In the same sense, the mission of networking is not to gain business and close sales. The mission of your networking activities is to make connections, develop relationships, and help others. The outcome of these activities will ultimately be increased business. Its the reward, not the purpose. Matt Soltis, in his book Strategic Networking, says, "Although an early supporter of business networking, I became quickly disillusioned with it as a mainstay of my marketing plan. I found that something was missing from those long sessions of glad-handing and exchanging business cards. I had collected a pocketful of business cards but little else.
Will Seminars Get You ClientsI often suggest public speaking as a powerful way to show prospective clients what you can do. Many professionals and consultants have built successful practices by giving free presentations to associations, businesses, and educational institutions. But what about producing your own seminar, where you arrange the logistics and invite the guests Does this work as a strategy for landing clients
The Latest Innovation in Search Engine Algorithms . . . User PopularityFor years, the search engines have continued to introduce new factors into their algorithms to make their search results more relevant and to keep savvy search engine marketers from "cracking the system."
