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The Power Of Viral MarketingYou certainly know by now that the term "viral marketing" is not just another dot-com cliché. Quite the contrary, it describes the incredible, unmatched power of the Web to promote your business by marrying email to the traditional concept of "word-of-mouth."
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Creating Marketing FireworksIf you live in a small town like mine on the Connecticut coast, you will spend the 4th of July watching fireworks, along with everyone else in town. Why is it that people love fireworks
Building Your Fan BaseWant to build your fan base Meaning, do you want to attract more clients or customers to you and your product or service Then build a platform. A platform is media lingo for having a solid base from which to pitch your work. It’s about numbers, about how many people know what you do. It’s about building your following, that you can use to then build it even more.
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Making Headway on a Slow Day: 9 Ways to Turn Down-Time into Productivity TimeIf you work from home, you know the kind of day I mean. You made the calls. You revised those drafts. You sent out the emails. Where is everybody! As much as you used to relish a slow day when you were corporate, it’s a little different when you’re playing boss to yourself. Your mind gets to wandering. Should I head out to the park Should I hit the mall Should I... file for unemployment
If You’re a Marketer, You Should be BloggingBlogging has captured the interest of many across the World Wide Web. The cold, robotic nature of the virtual world becomes warm and cozy when we see personality and real life thoughts appearing on our screens. Sometimes we make a connection with the blogger that leaves an impression. We’re caught! Our natural curiousity will draw us back on a regular basis to get the juicy updates the blogger throws our way.
